Social Xmas Tree
Rome International Airport
Art Direction
Art Direction for an interactive installation at Rome International Airport. Located within the departures terminal a 6 metre high Christmas tree was fitted with specially made LED lights that could be controlled via custom-built Web App. Users from any part of the world were able to turn on the lights and view the results in real-time via a webcam.
Users could then post their own seasons greetings on the airport’s Facebook page and invite their friends and family to vote for their message and the chance to win a weekend for two in a European capital. Responsible for overall Art Direction, UI/UX Design and advertising campaign.
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